Abercrombie Kids
Design and develop campaigns to serve multiple channels such as paid media, web, in-store marketing, and front of store.
Pride / Everybody Collection
Polaroids, sharpie doodles and hand written messages, and digital sticker designs! Wanting this campaign to feel fun, nostalgic to mom, and cool/clean/fresh for kid on socials. The vector stickers were also physical stickers to bring a IRL aspect to our digital collage pile. The Everybody Collection was a genderless drop that is sold all year but we get to celebrate it a little extra in June! The top left was a physical sign in stores and we brought those graphics over to ecomm. This digital campaign ranging paid and organic socials.
Holiday Checklist
From store signage, to vestibule, to digital campaign ranging paid and organic socials, to commercial, to ecomm, to PR letters! The colors for this campaign were a forest green and cream, leaning holidays without emphasizing one holiday in December over another, wanting to focus more on tinsel to celebrate all celebrations.
Spring 2023 Campaign
Front of store signage, vestibule, in-store signs, and digital campaign ranging paid and organic socials. Wanting to pick the selects and lifestyle that fit the puzzle of an Abercrombie Kids spring break - cool, clean, preppy.
Spring 2022 Campaign
Front of store signage, vestibule, in-store signs, and digital campaign ranging paid and organic socials. Wanting to pick the selects and lifestyle that fit the puzzle of an Abercrombie Kids spring break - cool, clean, preppy. Not directly inspired by the Brandy Bunch but that’s what we ended up theming this campaign internally. Wanting to get The Cool Stuff feeling extra cool!
Summer 2022 Campaign
Front of store signage, vestibule, in-store signs, and digital campaign ranging paid and organic socials. Wanting to pick the selects and lifestyle that fit the puzzle of an Abercrombie Kids summer break - refreshing, cool, fun, preppy. Bringing in more of those hand-drawn accents as ‘editorial notes’.
Fall 2022 Campaign
This campaign was strictly digital as a node to classic year book photos to celebrate back to school fashion! Inspired by how your friends and classmates would all sign your yearbook and doodle over your besties photos! Best hair, class clown, best dancer - wanting to capture that fun that is everything yearbook but instead of print, bringing those vibes to digital. This campaign spanned paid and organic socials.
Organic Social
Editoral simple doodles over lifestyle connecting all the images across swipe. Printed our photos to get the marker/ pen effect properly and scanned them back in. Bringing in some doodles and hand written MASH for mom to explain how to play for kiddo. My goal for these was to spark a conversation beyond a sale between parent and kiddo.
