The Lip Bar is a Black Women Owned, Cruelty-Free, Inclusive beauty brand based out of Detroit, Michigan who appeared on Shark Tank in 2023 and have earned global success. My role as graphic designer acts as an Art Director, developing 360 campaigns end to end. I joined the Detroit team for help with a big brand refresh with rebranding including social personality, packaging, digital and physical advertisements. Bonus assisting on photo set as well as physical prop development for new product campaigns.